Aside from the Christmas and Easter baskets that include the typical seasonal items, in addition to the coffee theme items (mugs, chocolate covered beans, coffee), we also have a yearly "kick off the football season basket". They are available in three different prices and include items like banners, flags, t-shirts and footballs, all representing the greatest team in America ..... the Green Bay Packers.

We sell ours entirely a la carte. We have a list of everything we offer that can be put in a gift box (we carry 2 sizes) with prices that have a markup in it for box assembly, etc., and the customer then picks out what she wants, based on the likes and dislikes of the recipient and on how much money she wants to spend.

Holiday gift boxes are a great way to move product. Include items that showcase your business and cater to the customer. Items we always include are logo mugs, our beans of course, and our brochure which talks about the philosophy of the company and provides descriptions of the coffees we roast. THe rest of the items cater to the customer. Chocolate-covered espresso beans, mints, books, etc.

Usually, I ask the customer how much money they want to spend and who the gift is for. And I custom make the box for them. So far, haven't had any unsatisfied customers.

Good luck.

Happy Holidays.

I agree with the earlier comment about the contents. My one suggestion would be to put your self in the shoes of the buyer and think about how much you would be willing to pay for such a gift. You also have to consider your customer base. For example, if you are located in an area catering mostly to the business person, you might be able to offer a more gourmet style basket and get a good price for it. You should price your basket according to your customer(s) type. Having two price levels of baskets might also work as this will cover most customer types.

I would also suggest making a few baskets for display or for immediate sale, but taking pre-orders will save you the time and potential hassle of making too many that don't sell. Make your money before you do the work!!

You can find inexpensive (ok, cheep) baskets at your local craft or dollar store. Remember to try to keep the cost down so you can make the suggested 35% markup and keep your prices reasonable.

Good luck and remember to have fun!!!!

KSS/UMG

I create baskets every year and I add chocolate, Coffee of course, books on tape, cookbooks,
coffee mugs, french press, gift cards, etc. You can make it as elaborate and expensive as you wish
or as simple. I would suggest both. As far as mark up...I look at my cost of all the items add in my time and mark it up 35%. One trick I have found and works best use clear cellophane bags to drop your baskets in for warpping. The roll color cellophane is very hard to work with and doesn't give it a finshed look.

Good Luck!
C