Background
White Rhino exists as a space. It was started because there is a need for a place that creates culture. There is a desire for a community, for a safe place where people can be friends with strangers by virtue of the fact that they are breathing the same air. We want to be intentional about serving our neighbors.
Plus, we like really good coffee.
Keys to Success
White Rhino Coffee is more than just a coffee shop. It is a place to belong. It is a home away from home. White Rhino is where you go to get a better cup of coffee for less money in a more desirable environment. White Rhino Coffee is where you can be comfortable.
Target Customers
Um, coffee drinkers?
We're open early for the business crowd, during the day for people skipping work, and late for the young people and addicts.
Challenges Faced
There are three Starbucks within a one-mile radius of our location. We overcome this by having higher-quality products for less money, and a better environment in which to consume them.
Where We're Headed
We don't measure our success in dollars. Certainly it would be nice to pad our wallets while doing something we love, but we are here to impact the people around us. Our goal is to be a place that is recognized as a contribution to the depth and breadth of the sense of community a person from Cedar Hill feels. In five years,
Other Info
Come get a brand new Chocolate Espresso Soda.
It's like a party in your mouth...and everyone is drinking espresso.