Background
The concept behind Sweet Temptations is to offer a family-friendly atmosphere while serving quality coffees, desserts & sandwiches. We are an independent local family run, non franchised business in an area saturated by chain restaurants. Being an independent allows us to reinvent ourselves to meet our customers' demands on a regular basis.
Originally opened in 2002 at a different location, Sweet Temptations was reopened in April 2006 by Surelyne & Young Lee in Town Center Park in the heart of Suwanee GA, which was recently voted the 10th best place to live in the US by Money magazine. Utilizing their combined 30+ years of sales & marketing experience as well as their devotion to good food, Surelyne & Young developed their concept when they realized that there wasn't a place for coffee & desserts that caters to the whole family.
Keys to Success
Our keys to success include offering our customers quality food & beverages, using local sources if possible. All our coffees are fair-trade, organic,shade-grown roasted to order by Cafe Campesino (www.cafecampesino.com) of Americus, GA. Our coffees are roasted ONLY upon order which limits the time spent sitting on a shelf.
Most of our pastries & cakes are baked to order by local commercial bakers inspiring a loyal following among our customers. We have a special request list for our goodies where we'll call customers personally when their requests come in. Another differentiating factor is that we also offer old fashioned hand dipped ice cream as well as 30+ types of smoothies so there is something for everyone. Breakfast sandwiches include our egg & cheese sandwiches with choice of meats as well as our omelet sandwiches. Our lunch sandwich features include Surelyne's famous chicken salad, cranberry turkey club, roma roast beef etc..., made from our own secret recipes. All are served on your choice of butter croissants, freshly baked buns or on bread. Everything is made to order and is available at any time of day.
Special orders are always welcome. If it's not on the menu and if we have the capability, we will go the extra mile to make the customer happy. Our key focus is quality and customer service.
We are situated in Suwanee's Town Center Park, which serves as a gathering place for the community and as a site for concerts and other family friendly events. A calendar of upcoming events could be found at www.suwanee.com.
Special Events
We are working closely with local schools on various incentive programs to enhance education. We will be sponsoring our 1st Annual Ice Cream Eating Contest during Suwanee Day on September 15th where all proceeds will benefit the Suwanee Police Department. We will also be featured at the Taste of Suwanee on October 13th benefiting the North Gwinnett HS Tip Off Club.
Target Customers
Our target customers are the discerning individual who appreciates good food whatever the age or demographics. We offer hand dipped ice cream, shakes, malts & sundaes made the old fashioned way for those wanting something cold. For others, we offer decadent cakes & pastries, delicious coffees & espresso drinks, and made to order breakfast & lunch sandwiches.
Challenges Faced
The biggest challenge that we, & other independent coffeehouses, face is the proliferation of similar franchises in a very small geographic area. To distinguish ourselves, we're continuing our marketing plan and are continuing to focus on providing freshly roasted coffee, quality desserts from local bakers and great food from our own recipes. In essence, we try with all our heart to "wow" our customers and to make their experience a memorable one.
Where We're Headed
In 5 years time, we hope to be able to open another location in a similar setting. Expanding too quickly will cause one to lose focus on the keys to success...our customers. We do not want to lose track of providing our quality products and our excellent customer service. Right now, we are focusing on expanding our catering business to introduce our customers to our delicious made to order delights.
Other Info
Please come by & visit us. Mention that you saw our feature here & receive 10% off your purchase.
