San Francisco Coffee Roasting Company

Posted August 21st, 2007 by sfcrc
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Background

San Francisco Coffee Roasting Company opened on the corner of North Highland and Amsterdam Avenue in 1992, quickly establishing itself as the favorite local coffee house.

Why the name San Francisco Coffee Roasting Company? Tanya Bond, owner, is a Georgia native borned and raised in Atlanta. Shortly after graduating from Georgia Tech with a degree in Industrial Engineering, she moved to the San Francisco Bay area, where she met her husband Doug Bond. Doug is a coffee fanatic! A roaster by trade, Doug eats, drinks, and sleeps coffee. He is our Master Roaster and thereby hand selects, roasts, and prepares all of our coffees.

Keys to Success

Provide a great product in a way that makes the customer feel welcome, comfortable, and part of the family. Because in reality, they are.

Target Customers

We target coffee lovers who want to come and hang out for a while.

Challenges Faced

Same challenges we all face, you know? Change. Change in the market, industry, customers, and employees. You just have to be able to adapt and keep moving forward.

Where We're Headed

We aim to be the premier independently-owned coffeehouse in Atlanta. We know in our hearts we provide a great product and we want to share it with the entire Atlanta community.