Rumors Deli & Coffee House

Background

Rumors started 7 years ago. We decided with our atmosphere we needed to add a coffee house and we also sell gelato. We have grown from 1200 sq. feet to 5500 sq. feet. Its comfortable, layed back and fun. We have dart tournaments on Tues. nights and great coffee! We also sold one franchise a year ago and we are growing. We are family owned and work our tails off, but its fun.

Keys to Success

Our faith in God, consistency, being picky.
We are different in that we aren't a cold, sterile environment. When you walk in you feel like you are on an island somewhere and you can really chill out.

Special Events

We have dart tournaments every Tuesday night. Its open to anyone. And its fun.

Target Customers

We have a variety of age groups and we welcome them all. We have the before school crowd of college kids, the before work people, the after school group and the night time people that just want to hang out and surf the Internet and drink lattes. We have groups that like the iced coffees and the groups that like the hot stuff. We just try to be the best at what we do.

Challenges Faced

Other coffee houses that open up are a challenge, but we have to overcome them by focusing. There is always going to be competition in everything you do in life but we have to focus on what we do, how we do it and why we do it our way. Our customers are #1 to us and we try to get to know as many of them as we can and stay interested in what they want. Focus, focus, focus and not worry about everyone else. We will sell ourself.

Where We're Headed

I would like to see our place packed every day and night. We currently have one franchise with a coffee bar in it and hope to sell more in 5 years. We would like to be the best cup of coffee in town.

Other Info

I just want our customers to love coming here and bring their friends. Advertising is so expensive and word of mouth is what we have to go on right now and its slow, but its working.