Perfect Blend Espresso Bar and Cafe

Background

Since 2003, our award-winning cafe has has provided a great place for our community to relax, study, meet with friends or have a business meeting or private party. We provide a venue for local artists and musicians to exhibilt thier work and hone their craft. We're proud to serve relationship coffee and fair trade organic teas, award winning chai and all natural fruit smoothies. Quiche is what we're known for and actually wholesale it to other cafes to add to their menus.

Keys to Success

Stay focused on running the business - never lose sight of who your customers are and how they can help your business grow
Empower, reward and recognize your employees, let them know and believe in the mission of the business, have them make it their own
Become a master of the 3 minute conversation with customers - get to know them and their families
Manage vendor relationships and watch everything
Always think of ways to increase revenue per customer, introduce new concepts and ideas, get customer input and feedback
Enjoy yourself and it never feels like a job

Special Events

Live entertainment every Saturday night
Open mic the second Wednesday of each month
Bluegrass Jam the 1st and 3rd Tuesdays of each month

Other special events include book readings and signings, art receptions, and food and drink promotions

Target Customers

Students, business people, stay at home moms

Challenges Faced

In the four years we've been in business, several independent coffeehouses and chains have opened nearby. The biggest challenge we always have is parking for business people and the "cool factor". Our foot traffic has declined slightly from last year. The way we have overcome this challenge is by expanding our food items to catering, both in house parties and delivery for business events. We differentiate ourselves by providing a great, cozy venue for bridal showers, birthday parties, etc for up to 50 people. We also deliver breakfast, lunch and afternoon snacks to local businesses. Catering is a lot more work than making espresso, but the rewards are there

Where We're Headed

We will continue to expand our catering business to larger groups and run almost two separate businesses. Word of mouth is critical and the word about us is strong so far. As always we will continue dedicate ourselves to our cafe customers, but also keep expanding our catering throughout the local community.