ParkGrounds

Background

Who was man's best friend first? The dog? Or the coffee bean? We couldn't make our minds up, so we opened ParkGrounds – the perfect mid-dogwalk destination for Atlantans seeking a pick-me-up, a bite to eat, a quick chat with the neighbors, or in the case of those who own Huskies – a place to catch their breath.

We also have a cold cereal bar, bakery, fancypants reading material (if you're into that), and quite possibly the coolest staff in town. Got a computer? Let it loose on our free Wi-Fi connection. Whether you do or don't like coffee or have a dog, you're bound to find something you dig at ParkGrounds. Pop in sometime. We won't bite. Promise.

Keys to Success

ParkGrounds is quite tucked away in SE Atlanta, to be successful we'll need to have a steady stream of special events and a solid regular customer base. The large lot creates a unique environment for events. Movie screenings, concerts, and other special events are a major focus.

Special Events

Movie Scrrenings, live music, NOPHEST (www.nophest.com), we have a calendar on www.myspace.com/parkgrounds and a blog on opur website www.parkgrounds.com

Target Customers

People and dogs!

Challenges Faced

Getting through our word of mouth marketing campaign.

Where We're Headed

Into the future.