Since its first coffeehouse in 1992, Pacific Coffee has offered it’s customers a place to escape the hustle and bustle of busy city life. With coffeehouses across Hong Kong including Times Square, The Peak, and the IFC mall, each Pacific Coffee location strives to provide a unique and relaxing coffee experience for the members of the active business community for which they support.
Sticking to our primary goal of providing a premium cup of coffee in a comfy and spacious environment is the major key to Pacific Coffee’s success. From their signature red sofas to the free internet, relaxing music and extensive selection of magazines, everything about the environment at a Pacific Coffee house is there to help create an inviting and friendly atmosphere for the patrons to become immersed within. Quality is also a top concern and their mission statement to “Provide the Perfect Cup – Anywhere, Anytime” drives this point home. To ensure each patron receives a premium coffee experience, the following guidelines are in place.
Each year, Pacific Coffee participates in a number of different activities to help strengthen its image and reinforce its commitment towards Corporate Social Responsibility. From its sponsorship of the Pacific Coffee Company Barista Championship to its support for the 2007 Literary Festival through the hosting of the “Coffee with The Gruffalo” event aimed at introducing young children to joys of reading via the wonderful stories of author Julia Donaldson, Pacific Coffee continually works to be a responsible and reliable community partner.
With its many business-centric locations, Pacific Coffee’s target customer is the mature business professional with discerning taste for quality. Most customers are well-educated with an interest in literature, art, and culture. They are generally quiet, confident, comfortable with themselves and have a distinct preference for substance over style.
