Background
Independent Pacific Bay Coffee Co. & Micro-Roastery craft roasts specialty coffees and espresso in small batches with a hands-on style that tests the boundaries of traditional coffee conventions. Visit us at our Walnut Creek, CA, café. Our Wholesale roastery and training center is located in Berkeley, CA.
Keys to Success
We purchase the top 1-2% of green beans available world wide, roast them in small batches to bring out optimal aroma and flavor of each type of bean, train our baristas well (founder John Laird has taught Espresso classes at the Specialty Coffee Association of America's (SCAA) annual conferences), we participate in SCAA barista competitoins - and we're passioniate about coffee, the craft and people. www.scaa.org. We also serve full leaf specialty teas and wonderful beverages for the non coffee drinker.
Target Customers
Our cafe is filled with people from all walks of life from high shoolers, moms, professionals, retirees - all who learn to love coffee even more once they have visted us just once. All as welcomed.
Our wholesale customers are looking to serve the highest quality products and appreciate working with a roaster who provides personalized service and training.
Our online whole bean customers are looking for a quality cup of coffee, fresh from the roaster that they can enjoy at home - no matter whey they live.
Challenges Faced
We have an original concept (not a franchise or chain) and have hand selected everything we serve and sell. This can make things more time consuming but ultimately our customers keep coming back for more - and bringing their friends and family.
Where We're Headed
Continued growth with our wholesale roastery and training center in Berkeley, CA - and a long line at our espresso bar in Berkeley. Continued success at the Walnut Creek cafe - happy employees and customers.
Other Info
Our roastery is located at 2332 Fourth Street, Suite E, Berkeley CA 94710 510-845-2326