Napa Valley Coffee Roasting Company

Background

Get it fresh Daily!
The Napa Valley Coffee Roasting Company is dedicated to providing its customers with the best coffee possible, carefully roasted to preserve each variety’s unique characteristics and flavor.
Our small-batch custom roasts are available, as whole beans or ground coffee, in our retail stores. We also offer made-to-order espresso drinks and freshly brewed regular and decaf coffee, complemented by pastries in the morning and cookies in the afternoon.

Keys to Success

Why we are different.
Roasting coffee is based on cooking a complex starch into a pleasing caramelized sugar. Each bean requires a specific roasting profile: the time and temperature required for turning a green coffee bean into a brown roasted coffee bean. Coffee under roasted tastes of grass, and coffee over roasted tastes of burnt rancid carbon.
The Napa Valley Coffee Roasting Company is dedicated to producing the best tasting coffee in the world.
We carry nine single-origin coffees from Indonesia, Africa, and the Americas because each region has a distinctive flavor for your palate. The Roasting Profiles are designed to maximize the flavors each origin brings to the finished, brewed cup of coffee. Our roasts run from light to dark to highlight the characteristic each bean offers, and we are continually cupping to ensure that each roast we produce will live up to its potential of flavor.

Target Customers

Anyone who loves to drink great coffee!

Challenges Faced

Our biggest challenge is educating our customers with THE WHY of how our coffee tastes so much better than any coffee they had before becoming one of our regulars.

Where We're Headed

Continuing in our commitment to serve our customers with the best possible brewed cup of coffee!