Background
Our Moxie Java has been open since September 2005 inside our retail nursery, which was established in 1907 and is now being run by the 4th generation of the same family.
Keys to Success
The walk-in business we already have from our retail nursery. Free wireless internet. We offer more than just specialty coffees, we also serve lunch. Having an Asst. Manager that's on the ball (with tracking, trends, new ideas, etc.) is a huge key to success!
Special Events
We rely on the promotions that our retail nursery offer to draw the customers in to our shop while they are here. One of the on-going promotions is that when they bring in their sales receipt from the nursery, they get a discount on their purchase in our Moxie Java.
Target Customers
All ages because of the wide variety of drinks we have to offer, from hot chocolate & fruit smoothies to coffee & esspresso's.
Challenges Faced
Not having a drive-thru and being on a less travelled road than some of our competitors. We have a hard time meeting payroll on some days because of this & that's a challenge. We've had to trim our hours of operation to stay open until just after lunch to keep our man hours in check.
Where We're Headed
I'd like to see us start making a profit!
