Background
First of many gourmet double drive thru coffee shops coming to the greater Nashville area.
Keys to Success
We carry 2008 Roaster of the Year Zoka Coffee & Espresso. We DO NOT use a Super Automatic. Come here to train like a real barista! Also, we use Dr. Smoothie 100% Fruit Smoothie Purees and Nutritional Supplements.
Special Events
Happy Hour Monday to Friday 2-4pm. 25% OFF.
Target Customers
Soccer Moms, Commuters.
Challenges Faced
Not great access to major road (but no one does on this stretch). Recession in a mostly blue collar area.
Where We're Headed
Next store to open in Franklin, TN. Murfreesboro, TN by late summer 2008 and then start multiplying in those areas. Our goal is 20 stores within the next 5 years!
Other Info
DRIVE UP. BUZZ OFF.
