Three years ago, founder Dave Troxel realized that he had not really experienced 'Fresh Roasted' Coffee. Tired of the stale beans found in such abundance, he started his own Roastery offering the finest coffee beans for the most pleasing cup of coffee anyone can find. Located in Glendale, Arizona, Magic Beanz Gourmet Coffee distributes beans nationwide and hordes about as much as it sells.
Consistency is the key. Thus our motto: 'Fresh Roasted, Perfect Coffee, Every Time. Magic Beanz.'
The northern hemisphere
Building the reputation so that the die hard Starbucks drinkers would give us a try was our most difficult hurdle. Once they taste the difference, word travels fast.
We hope someday to open more than one location and instill that philosophy into every cafe/roastery we open.
I have inlisted the help of my wife and kids. One of my daughters has created her own After Dinner Blend. It is growing in popularity. We suggest getting family members involved. They are the best critics to have and offer realism that cannot be found through friends or co workers.
