Joffrey's Coffee & Tea Company

Background

Join us as we hand select only the best gourmet coffee beans for our organic, varietals and blends, origin, dark roasts, and flavored coffees and discover the world around us. Our Roastmaster Chris loves to share his expertise and has been roasting and cupping coffees since 1984. Come be a part of the Joffrey’s community and a true coffee connoisseur by learning how to make sensual coffee drinks and how to brew the perfect cup.

Keys to Success

Our passion for fine coffee stems from the respect and appreciation we have for the history and tradition of the coffee and tea process. We owe the success of our products to everyone involved in its production- from the farmers who raise and harvest the beans and tea leaves to the Joffrey's crew in our shipping department who ensure that our coffees and teas get to you at the peak of its freshness and flavor.

Although you found me online, you might find me on the supermarket shelf. You might find me served in your favorite restaurant. Or you may find me in your office’s break room.

Regardless of where I am, people can’t get enough of me. I am truly satisfying and refreshing. People love my rich aroma. They savor my rich flavor. They are intrigued by my exotic, international mystery. And they thoroughly enjoy exploring my many delicious varieties from around the world.

But there is another side of me.
I’m an entertainer at heart. A social animal. I make life more fun. Andy I’m known for being somewhat irreverent, unconventional. Oh and I have a sly sense of humor and love poking holes in the self importance of others.

After all, I’m just coffee & tea. Non-comformist. Sophisticated. But just coffee & tea.

I aspire to be the counter-culture alternative to the industry’s recognized leader, but have a secret “corporate” identify. So, I pass easily among all social circles and strata and don’t take myself too seriously.

I am recognized for my quality. My passion. My unpretentiousness.

I am the David to the industry’s Goliath. But I don’t throw stones at my competition. I throw better beans.

I am Joffrey’s. Thanks for sharing our passion.

Target Customers

Gourmet Coffee and Tea Drinkers, Fine Restaurants & Hotels, Office Coffee Distributors, Indepdent Coffeehouse Operators

Challenges Faced

Growing the Joffrey's Brand while supporting our distribution channels.

Where We're Headed

Our Goal is the be the Premier Specialty Coffee and Tea Roaster in the Southeast USA and help coffee and tea lovers/entrepreneurs succeed against Starbucks!

Other Info

Affiliations:

Specialty Coffee Association
Specialty Tea Assn
Tampa Chamber of Commerce
Florida Restaurant Association
Outback Bowl Sponsor
Gasparilla Run Sponsor
Run for Kids
Sarasota Youth Soccer League