Background
Joe's is a cozy neighborhood coffee shop. Family owned and operated. We proudly serve Intelligentsia Coffee.
Keys to Success
Knowing our customers, having a friendly staff, great location, free wi-fi, excellent direct trade coffee, and loving what we do.
Target Customers
Every demographic!
Challenges Faced
People that what to use the wi-fi without buying anything. Complaints that you can't do anything about (for example: someone wants to try a dark roast but ends up hating it because they prefer light roasts).
Where We're Headed
We have one other shop and that is enough for us! :)
