Background
Our passion for the freshest, highest quality coffee has led us to select, roast and serve the finest gourmet Arabica coffee beans from around the globe.
Our skilled roastmaster is dedicated to the art of craft roasting. Because we roast only in small batches, we are able to expertly develop each coffees unique characteristics and full flavor potential.
Craft roasting at its finest is a combination of science and art which requires a relentless attention to detail and love of coffee
Keys to Success
Our dedication and passion for coffee. As well as our ability to educate the consumer on all aspects of Specialty Coffee. As a family owned business we like to provide a fun community based coffeehouse.
We offer free wi-fi access.
Target Customers
True Coffee Lovers
Challenges Faced
Our cafe / roastery is not located in a high foot traffic location. So getting people into our cafe was challenge. We tried advertsing in local newspapers and offering free drink coupons, but that was not real successful. We found out that word of mouth was our best advertising. Once people tasted our coffee word spread quickly.
Where We're Headed
In 5 years we would like to be considered one of the premiere Specialty Coffee Roasters in the North East. With multiple cafe locations in the Monmouth County area.