Background
Company started in September 2005. We now have two locations in Michigan - Bay City and Frankenmuth. Bay City was our first location and has a Deitrich IR7 roaster which supplies both shops. We also have live music at both locations and free Wi-Fi access. We hope to expand to more locations as we are able. Online webstore at www.harvestcoffeehouse.com
Keys to Success
Unrelenting focus on quality of product. Strong focus on community and creativity. Live music on weekends and local artists displaying their work throughout the shop.
Special Events
Live music or entertainment on most weekends. Poetry nights, Shakespearean Troupe perfomances, Comedians, Guitar Hero nights....... we have tried most anything and everything. Our event calander can be viewed at our website www.harvestcoffeehouse.com
Target Customers
All, from the kids that come in with their Mom and Dad, to the teenager, the parents of the kids and teenagers, middle-aged to senior citizen. We get them all and give them all the same great quality product and service.
Challenges Faced
Finances and Marketing mostly. We continue to watch sales closely and make changes sooner rather than later. We are stiving to get our name out there more and getting into various forms of marketing.
Where We're Headed
5 locations in 5 years! At least that is our high and lofty goal. We accomplished 2 in 2 years so far, but we are now focused on getting them profitable and probably won't do another location for at least another 2 years. But we are focused on our success and will achieve it.
Other Info
When in Mid-Michigan please stop in to say hello and see our shops. We would love to meet you and share information and ideas on how to succeed in the specialty coffee/coffeehouse industry.