Background
Founded and began roasting operation in 1994 by brothers Brian and Dave Greene; 2 retail store/cafes - one in Hackettstown, NJ; one in Sparta, NJ. Purveyors of fine loose premium tea since 1994.
Keys to Success
Quality and selection of green coffee; freshness and excellence of coffee roasted in-house; exemplary customer service; friendly environment.
Special Events
We host a variety of community events including poetry readings, musical performances, book signings and readings.
Target Customers
Coffee and tea consumers with sophisticated palates and a spirit of adventure.
Challenges Faced
Competition from corporate multi-unit franchises continue to challenge us. We work to evolve and further define our niche.
Where We're Headed
We strive to streamline our operation and improve the quality of our products and services; in five years we will understand what principles we need to apply in order to replicate modestly and successfully. Each location will have the opportunity to definine itself in terms of its demographics.
Other Info
The retail coffee business can be lots of fun, but over the long haul, it requires a major commitment in order to be a financial success.
