Background
Firenze Coffeehouse & Gallery is an upscale gathering place for business and pleasure, located in the affluent community of Suwanee, GA. Suwanee was recently placed in the top ten places to live in the country by Money magazine. We like to think that Firenze Coffee helped get it that rating!
Keys to Success
Firenze Coffeehouse & Gallery is a spacious, Tuscan ambience coffeehouse geared toward building community. Business people hold meetings and presentations during the day, groups gather in the evening for receptions, the locals turn out on Saturday night for live jazz and wine tasting. Firenze's customers rave about our espresso-based drinks which some consider the best in the north Atlanta environs.
Special Events
Every Saturday night during the non-holiday season, Firenze offers free live jazz concerts. Currently exhibiting in our gallery is the art of internationally famous impressionist artist, Barbara A. Wood.
Target Customers
Customers with a discriminating palette. Business people needing a gathering place for their event of up to 50. Those who enjoy fine art, gourmet coffee, and a warm and inviting venue for experiencing all of the above.
Challenges Faced
Because Firenze is in a suburban location rather than near a university or in a high foot traffic area, we continually have to work to get the word out. Every new customer becomes a regular and nearly all of them say, "I wish I had known about you guys sooner!" We're getting known though and as we do, the buzz increases.
Where We're Headed
Firenze plans to build additional stores in the Atlanta area and in California over the next 5 years. We have a growing clientele and an impressive list of both artists and musicians who present their talent inside these walls. We want to share our success in Suwanee with people throughout the country.
Other Info
Firenze books events for groups up to 60. We offer catering for breakfast, lunch, and dinner either in our location or yours.