Background
Farley's Coffee, Inc. is a specialty coffee micro-roaster, owned and operated and incorporated in the State of Washington. Our primary goal is to provide super premium freshly roasted coffee throughout various locations in the United States and Canada. We have positioned ourselves as a roaster to do private labeling. We have variety of our finest specialty coffee blend’s available as we ROAST ON DEMAND. Thus making Farley's Coffee, Inc. the answer for the increasing demand of coffee drinkers who expect nothing less than high quality premium gourmet coffee that is second to none.
Keys to Success
Our Keys to success has been in our name: FARLEYS
F-ollow our principles while always maintaining our customer's needs.
A-llow opportunity for each employee to grow through ongoing training and mentorship.
R-elate to each customer as a unique individual.
L-earn and educate ourselves daily to consistently build on our mission.
E-xceed our customer's expectations in products and service.
Y-ield and humble ourselves to achieve a positive impact on the community.
S-trive for constant, steady growth allowing our company to thrive and prosper.
Special Events
"Blend For The Cure" "It Finding Relief One Cup At A Time!" (Supports Disease Treatment)
"Scholars Blend" "Helping Our Youth Taste Success" (Supports Youth Program)
Target Customers
At first we focus on men and women coffee drinkers 21-35, but now we focus on a much wider demographic of customers including people of different ethnic backgrounds and ages.
Challenges Faced
To increase our internet sales is first and foremost. Farley's Coffee, Incorporated strategic plan includes increasing market share of the non-coffee drinker; which we have begun by introducing an extension of our product line targeted to this segment. For example some may like the smell of coffee, so this person could purchase our coffee candles or a gift baskets that doesn't include coffee. Also we will release new unique specialty coffee blends thats for a special occasion or special cause. For example; "A Blend For The Cure" "It's Finding Relief One Cup At A Time!" This blend raises money for disease treatment, like cancer or sickle cell.
Where We're Headed
We're currently into our Tenth Year and currently are preparing for our retail development called "Caff'e Alexis." The Farley's Coffee, Inc. "The Coffee With a Classic Taste." will remain as the corporate / roasting for the stores.
Other Info
If you are looking to market and build your brand, we have a unique way to help you do it
by placing you logo (in full color) and information on 1.5 oz packages. Contact us for more details.
