The Connection Internet Cafe & Coffeehouse

Background

Our mission is simple...to help people connect. Whether it is to connect to the internet, with friends, business partners, or just to connect with oneself, we set our focus on our customer's connections. We have an eclectic menu of fresh sandwiches, soups and salads and people will drive all the way across town just to taste our coffee. We have live music on Friday nights and other events throughout the week.

Keys to Success

We strive to provide a place that makes people feel at home. Everything we do works around that premise. We feel that people have a lot of choices when it comes to gourmet coffee and cafes and we want them to choose us above all else. Our staff members are very helpful, friendly and courteous and that goes a long way.

Special Events

We have special events all the time. We post them on our website under our Events section. www.connectioncafelive.com

Target Customers

We target college students and the business community. During the day, our business community utilizes our cafe for everything from board meetings to monthly seminars for customers. At night, we turn more into a group hang-out. Students meet to study, work in groups or just kick back and play some games.

Challenges Faced

We have a huge amount of competition in our area. When we opened, there were about 1500 places to eat and almost 50 gourmet coffeehouses. Our city is not very large so people have an overabundance of choices. We overcome these challenges by not being typical at anything. By marrying a deli-style menu with gourmet coffee and meeting rooms, live music and just a lot of interaction with the community, people tend to keep coming back.

Where We're Headed

We would like to see ourselves making a profit....ha ha No really, we would like to be much wiser in what works and doesn't work, offer new ways for people to use our facility and open a few other locations.