Caffiend 24 Hour Coffee and Espresso

Posted August 16th, 2007 by mbhebb
in

Background

Caffiend is the Carolina’s first and only 24 hour coffee and espresso bar. We started just this year and have already gained a reputation as a destination coffee house in the Southeast. Caffiend features amazing coffee from not one, but four roasters as well as a variety of local gourmet baked goods. Many things set us apart from the competition; whether it’s the widest variety of drinks available in our region, the over one hundred varieties of gourmet teas, the lowest prices in our region, or the comfortable seating there’s something for everyone at Caffiend. Caffiend also offers amenities you come to expect from any great coffee house such as free wireless internet as well as an in-house computer with available printing (for a small fee). So we invite you to visit a true phenomenon in coffee, Caffiend….and don’t forget SLEEP IS FOR THE WEAK!

Keys to Success

Providing the best coffee at the best price, available at all hours, with superior service, convenience, and atmosphere.

Target Customers

Since we are a 24 hour coffee house we serve all kinds of target audiences from middle aged business people by day, to seniors in the afternoons, to young college aged students in the evening, to our night owls after midnight.

Challenges Faced

Signage (better promotion), city regulations (creativity), lower start up capital (being innovative)

Where We're Headed

We aim to be the finest coffee shop in the Carolina's that becomes a destination for coffee tourists everywhere. In addition as our success increases we hope to expand our concept in new and creative ways not only within our market but in others as well.