Background
The purpose of The Buckhead Coffee Company/ The Buckhead Beverage Company (hereinafter “the business”) is to become a dynamic leader in the burgeoning specialty coffee and commodity beverage (namely: coffee, tea, and bottled artesian waters) business in the Atlanta and surrounding areas. Our vision reaches far beyond just being a commodity beverage distributor/wholesaler or retailer. Our success in fulfilling our vision is measured by customer satisfaction, Partner Members excellence and happiness, return on capital investment, improvement in the state of the environment, and local and larger community support. In addition to fresh locoally roastedcoffees we also maintain a private label bottled artesian water and beverage company in Atlanta. www.buckheadbeverage.com
Keys to Success
The success of these endeavors is measured in customer satisfaction. Open communication to our various stakeholders (the people who are interested and benefit from the success of our company) is contingent upon our efforts to communicate more often, more openly, and more compassionately. Better communication equals better understanding and more trust. We will value our customers on a personal level and make meaningful connections with them. The most important focus for “THE BUSINESS” will be in developing and nurturing the long-term, building relationships that will give the company stability. We celebrate that great coffee, good clean water, and high quality teas bring joy to people’s lives. Enjoying a moment with a trusted friend, business relationships, even talking over exam grades with a beloved professor are but a few of the places where our beverages bring the essence of joy to people.
Special Events
Launch in Costco Atlanta September 2007 Our Proprietary Brazil Highland Estate Goes on sale in the stores
Launch at Oglethorpe University Fall 2007: In association with Georgia Shakespeare and Oglehorpe University, The Buckheadcoffee Company is Launching a new Coffee Kiosk/Cafe to serve the patrons of the Conan Performing Arts Center along with the faculty and staff of Oglethorpe University.
Target Customers
The purpose of The Buckhead Coffee Company/ The Buckhead Beverage Company (hereinafter “the business”) is to become a dynamic leader in the burgeoning specialty coffee and commodity beverage (namely: coffee, tea, and bottled artesian waters) business in the Atlanta and surrounding areas. Our target customers are commercial establishments, office cofee services, hotels, hospitals, Specialty Coffee Shops, Retail Big Box stores e.g.Costco, and internet sales. We also target major corporations and financial institutions for branding through private label bottled artesian water programs.
Our vision reaches far beyond just being a commodity beverage distributor/wholesaler or retailer. Our success in fulfilling our vision is measured by customer satisfaction, Partner Members excellence and happiness, return on capital investment, improvement in the state of the environment, and local and larger community support.
Our Vision Statement reflects the hopes and intentions of many people. We do not believe it always accurately portrays the way things currently are at The Buckhead Coffee Company so much as the way we would like things to be. It is our dissatisfaction with the current reality, when compared with what is possible, that spurs us toward excellence and toward creating a better person, company, and world. When The Buckhead Coffee Company fails to measure up to its stated Vision, as it inevitably will at times, we should not despair. Rather let us take up the challenge together to bring our reality closer to our vision. The future we will experience tomorrow is created one-step at a time today.
Challenges Faced
The challenges of all small business in a highly competitive environment. Budgeting and Cost Controls government bureaucracies, Goal Setting and Business Planning, Effective marketing, etc....
Where We're Headed
We endeavor to surprise and delight our customers by going to extraordinary lengths to satisfy them. We know that when we accomplish this, our customers become our advocates. We want to meet and exceed their expectations every time. Our guarantee is unequivocal: Your money back, no questions asked, for any reason.
Other Info
The Buckhead Coffee Company™ is about bringing the people of the Buckhead
community, Atlanta and the world fine fresh roasted coffees of distinction and coffee
products from all over the globe, and to do so with unsurpassed world class service and
respect for our community. We wish to build strong, long-lasting relationships with our
customers because in the end it isn't so much what you do, but what you do for others;
the hearts of people count. We endeavor to make this a better world and we find that
fine coffees from all over the world , for you and for us, make that challenge a bit easier