Background
Living in Southern California and watching other coffee companies slowly disapear we decided to give it a run and put together a business plan to open 20 stores over 5 years. If "other" companies could open up next to indies and take advantage of years of marketing and client building then why couldnt we do the same? So here we are! Fully embracing a comfy, warm enviornment that isnt dependendent on "get it and go" mentality and going with a full line of organic and fairtrade coffee's and teas.
Keys to Success
Well weve broke even by our 5th month and are working on the 2d location right now! CUSTOMER SERVICE!!!!!! QUALITY!!!!!!Having everything in stock!!!!!!
Special Events
Live Music every Friday, Movie nights on the patio every Saturday. Open Mike nights. Coffee Club, Buy a pound get a free cup.
Target Customers
Anyone we can get in the door though we have been focusing on Mira Costa college. We are also trying to develope the afternoon crowd.
Challenges Faced
marketing and realizing that landlords could care less if you make it.
Where We're Headed
A great company that is family oriented and cares about customers!
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2Spoons Coffee Company
2Spoons Coffee Company LLC
www.2spoonscoffee.com
www.myspace.com/2spoonscoffeeshop